Yash Birla, in collaboration with Anand Pandit and Anant Vardhan, has launched a new skin and hair care line called Nature4Nature Beauty. The company has set up a booth at the Mahalaxmi Race Course’s Big Turf Festival. Mr Birla went to the pop-up to raise brand awareness.
At Mahalaxmi Race Course, Yash Birla at Nature4Nature Beauty pop-up talked about the brand’s mission. According to Nature4Nature, the single thing that unites all of us is our never-ending need to re-establish a connection with nature. Nothing compares to the tranquilly one finds in the presence of nature.